Product Verification
Challenges for Product Brands Owners, Retailers and Manufacturers
- Oversaturation and competition
The popularity of online marketplaces has led to increased competition among sellers, making it challenging for individual to stand out and attract customers. - Product quality and Authenticity
Tech savvy consumers or buyers values authenticity and quality in their purchases so they tends to be more aware of products’ special features - Credibility and Reputation
Buyers face challenges in trusting the quality of products, they need third party to make informed decisions - Specificity and precision
When in addition to a test mark with keywords, individual special features of a product are to be highlighted
TÜV Rheinland Product Verification
It is a service offered to customer who would like to get 3rd party laboratory verification on a product feature. TÜV Rheinland provides verification to a measurable and quantifiable statements based on a customer marketing claim.
It will help customer to stand out from the crowd by independently demonstrate that a unique feature has been verified e.g specific quality feature or specific sustainability claims.
When designing verification program, TÜV Rheinland is working on a protocol resemble international standard as much as possible to respond to a claim made by customers.
Benefits of obtaining TÜV Rheinland Product Verification
With the product verification it help customers to stand out from the competitive market and ease the communication with end-consumer or procurement officers by a simpler and more direct way to understand product features. Customer can demonstrate their precision by highlighting a specific product feature which is measurable in technical terms. The product verification label will also add power of TÜV Rheinland as an international brand of testing, inspection and certification.
Certipedia
It is TÜV Rheinland’s online database for all certificates and test marks, summaries of valid certificates are shown with certificate number, license holder, product identification, standard, issue date and certificate type.
Valid test marks are searchable by their ID number, they show keywords and their explanations as well as the certificate the test mark is based on.
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