Marketing

The area

Most people associate TÜV Rheinland with tested quality and safety. It is the task of the Marketing department to substantiate this positive perception with practical examples and to stand out from the competition with an unmistakable performance promise.

The people

As a marketing expert, you have the know-how to place the TÜV Rheinland brand on the market in a sustainable manner. On the basis of market, competition and customer satisfaction analyses, you design target-group-specific campaigns. One focus is on online marketing. In cooperation with the IT department and the worldwide marketing network, you will continuously develop the country websites, evaluate user statistics and conduct e-mail and newsletter campaigns. Other important instruments in the marketing mix are analogue formats such as trade fairs and events on specialist topics at home and abroad. With your strong communication skills, you can also use these platforms effectively for direct contact and personal exchange with existing and potential customers.