Regional Expert Go-to-Market

The TÜV Rheinland Group, as a sustainable and independent provider of testing, inspection, certification, consulting and training, has been a world leader in quality and safety assurance for more than 150 year, with more than 24,000 employees.

At TÜV Rheinland Ibérica, we are looking for a Regional Expert Go-to Market in Madrid.

Job Description

Objectives of the position: Central interface and technical contact person for internal customers with a focus on expert consulting. Development, operational implementation, management and optimization of integrated marketing campaigns and measures to generate lead and increase brand awareness - with a focus on quality, budge and time. Coordination of internal and external stakeholders to ensure effective and on-budged implementation.

• Face to face contact and expert consulting for internal customers
• Concepcion, implementation and management of integrated marketing campaigns and individual measures for dead generation and/or awareness based on strategic briefing and internal specifications
• Development of campaign concepts, definition of customer journeys, campaign goals, assets, etc., creation of content calendars, cross-channel content production and management in collaboration with downstream units
• Operational responsibility for budget allocation and maintenance (Channels), budget-compliant use of funds, ensuring effectiveness, preparations of budget and results reports.
• Developing ideas and liaising between internal customers and downstream teams, working closely with stakeholders to implement activities, coordinating parallel campaigns and analysing target group
• Increasing performance through data based analyses, KPI evaluations and targeted optimizations measures, taking stakeholder feedback into account for further development in future activities
• Responsibility  for project management of (parallel) campaigns and measures as well as exchange for the purpose of cross-selling
• Management and coordination for procurement and production, support for tendering processes
• Distribution of concepts, master content and assets to the regions
• Management of external service provider and internal competences, preparation of briefings for downstream internal and external units, including preparations of job tickets for efficient project implementation
• Planning, leading and participating in brainstorming and creative meeting for idea development and implementation planning

#LI-ES

Requirement

• University degree or comparable professional qualifications in marketing
• At least three years of experience in managing integrated marketing & communications campaigns, also involving internal and/or external agencies
• Strong and proven consulting skills, project management skills and presentation skills
• Expert knowledge in creating go-to-marketing strategies, business performance and planning process and the ability to effectively contextualize future plans ins the current context
• In depth knowledge and experience in inbound and performance marketing, marketing automation as well as SEM, SEO and social media / mechanisms
• Networker with the ability to work up and down a complex matriz organization and as part of a team and ensure that key stakeholders, such as top management, are involved on an ongoing basis
• Strong experience in visualizing-issues, conceptual thinking, excellent judgement and creative problem solving skills
• High level of creativity, strong communications skills, assertiveness and hands on mentality
• Strong planning and organizational skills with the ability to multitask successfully and high awareness of meeting targets and deadlines
• High customers orientation with the ability to convince and involve colleagues and build effective relationships
• Independent, solutions and results-orientates way of working, high degree of personal responsibility
• Experience with marketing automation tools, such as Eloqua
• Experience with budget allocations and BI and analysis tools (e.g. Power Pivot, SAP) as well as interpreting data
• Experience in the technical environment (Automotive or Rail industry) is an advantage
• Fluency English (C1), other languages an advantage

What can we offer you?

• To belong to a solid international business project, with opportunities for professional development and a strong focus on people
• Job stability with an indefinite and full-time contract
• Participative and inclusive work environment with implementation of hybrid models of presence in the office and at home
• Access to a flexible salary package with tax advantages, competitive at market level and with bonuses for achievement of objetives and contribution to results
• Individual development plan to improve professional and personal skills that enhance talent management and the defined professional career.

If you wish to take part in the selection process, submit your application and send your CV. We would love to meet you and find a common project with you!