Our Service to Support Safe HMI and Technology Acceptance in Vehicles

Automotive engineers using a diagnostic tablet to evaluate in-vehicle systems, reviewing digital cockpit functions and electronic vehicle performance during testing and validation.
  • Region-specific user acceptance evaluation, e.g. of in-vehicle warning systems
  • Testing according to NCAP protocols involving user interaction, e.g. occupant monitoring, driver engagement, safe and assisted driving
  • Assessment of new technology influence on user state/behavior (e.g. anti-motion sickness assessment)
  • User experience benchmarking
  • Eye comfort of products

Why TÜV Rheinland is Your Trusted Partner

A diverse team of four professionals — two men and two women in smart casual and business attire — stand together around a curved wooden standing desk in a modern automotive human factors research facility. One woman takes notes in an open research report, a man reviews a laptop displaying a global usability data dashboard with bar charts, pie charts, and a world map showing multi-region user acceptance data, and another man holds a tablet showing a driver eye-tracking heat map overlay in warm red and yellow tones. The fourth team member observes and contributes to the discussion. On the white wall behind the group, a large "International Expert Network" world map graphic highlights key locations across Europe, China, and other regions in blue, visually reinforcing the global reach of the operation. To the left in the background, a professional driving simulator is visible — a realistic vehicle cabin with an open door mounted on a platform, surrounded by wide curved screens displaying a motorway driving environment — signalling the facility's research heritage and scientific methodology. The scene conveys a collaborative, science-based, and internationally connected approach to human factors evaluation and technology acceptance research for automotive applications.
  • TÜV Rheinland has a long heritage in research on interaction with driver assistance systems, some of which has led becoming industry standards.
  • TÜV Rheinland supports customers with a combination of strong regulatory expertise and deep science-based knowledge of human factors.
  • TÜV Rheinland has supported numerous customers in evaluating the acceptance of new technologies.
  • Its international network with experts on four continents enables TÜV Rheinland to support customers in their home markets with valid customer and user data from markets around the globe.
  • Hands-on experience with a wide variety of vehicles in multiple markets
  • Strong global partner network